RSPB: We campaign because they can’t

The UK is one of the most nature-depleted countries in the world, with one in six native British species at risk of extinction. This campaign uses humour to cut through, encouraging campaigning and raising awareness of the plight of key species under threat from pollution, habitat destruction and human encroachment.

The campaign was created with Blue Zoo, the Emmy and BAFTA-winning animation studio, and with sound design by 750mph.

Annecy Festival 2024: Official Selection

The Drum Awards 2024: Advertising – Animation: Shortlisted; Advertising – Creative Humour: Shortlisted

Creativepool Awards 2024: Animation - Gold; Social Good - Bronze

The Drum Awards 2024: Advertising: Creative Humour - Silver; Advertising: Animation - Nominated

​The APA Collection 2024: Featured

​Shots Awards 2024: Animation 3D - Bronze

​British Arrows 2025: UK Campaign (The John Webster Award) - Shortlisted; Charity & Public Service - Shortlisted; Animations: CGI - Shortlisted